Courses & Student Engagement
Publication
Kahn, K. B., & Mohan, M. (2021). Innovation and New Product Planning. New York, NY: Routledge.
A practical primer for gaining a foundation in innovation and product strategy, covering product development and product management. Aimed at upperclass students or first-year MBA students.
View on Routledge →Mohan, M. (2025). Introduction to Product Development and Management. In J. L. Ferguson and C. Zamudio (Eds.), Marketing Principles from the River City. URL
Mohan, M. (2025). Introduction to Integrated Marketing Communications. In J. L. Ferguson and C. Zamudio (Eds.), Marketing Principles from the River City. URL
Courses
Undergraduate
Product Development and Management
25 sections • 4.5/5 avg
Integrated Marketing Communication
11 sections • 4.4/5 avg
Product Development (Online, Asynchronous)
2 sections • 4.2/5 avg
Graduate
Innovation and Creativity (Online MBA)
5 sections • 4.5/5 avg
Marketing Management (Executive MBA)
Co-taught • 2 sections
Value Proposition and Customer Segment (EMBA Module)
Annually since 2017
Other Instructional Roles
da Vinci Center for Innovation, Faculty Mentor
11 sections
Experiential Learning
I have guided more than 30 semester-long consulting projects with nearly 25 companies and organizations across the Richmond area, engaging over 150 students in addressing critical marketing and societal challenges.
Recognition
Media
NPR / Radio IQ
"VCU Survey: Richmonders are sad and unhappy with schools post-COVID, but things could get better"
April 2024