Research

Frontline employee improvisation: Uncovering its meaning, practice, and impact in service industries

Journal of Service Research

with Rayburn, Luria, Yagil, Fujikawa, & Anderson

DOI

Re-examining calculative commitment and its impact on willingness-to-pay a premium price

Journal of Business & Industrial Marketing

with Casidy

DOI

The effect of brand alliances across dependent variables and research designs: A meta-analysis

Journal of Business Research

with Voss, Jung, & Jiménez

Equal contribution

DOI

Development and validation of a service captivity scale

Journal of Service Research

with Rayburn, Makarem, Arnold, & Jackson

DOI

Maximizing customer adoption outcomes in emerging industrial markets via supplier innovativeness and relationship quality

Journal of Business & Industrial Marketing

with Nyadzayo & Casidy

Equal contribution

DOI

Integrating B2B and B2C research to explain industrial buyer behavior

Industrial Marketing Management

with Casidy & Nyadzayo

Editorial

DOI

Leveraging consumer behavior research to forge new insights into B2B buyer behavior

Industrial Marketing Management

with Casidy, Thaichon, & Nyadzayo

Lead article in the issue

DOI

Endorser gender and age effects in B2B advertising

Journal of Business Research

with Ferguson & Huhmann

DOI

Another day, another chance: Daily workplace experiences and their impact on creativity

Journal of Product Innovation Management

with McKay & Reina

Media coverage: Bloomberg, Forbes, U.S. Chamber of Commerce, Bloomberg TV

DOI

Customer identification: The missing link between relationship quality and supplier performance

Industrial Marketing Management

with Nyadzayo & Casidy

Equal contribution

DOI

Relationship factors and firm's willingness-to-pay: A comparison across east-west settings

Industrial Marketing Management

with Nyadzayo & Casidy

Equal contribution

DOI

Use of celebrity and non-celebrity persons in B2B advertisements

Industrial Marketing Management

with Ferguson

DOI

Service innovation and adoption in industrial markets: An SME perspective

Industrial Marketing Management

with Casidy & Nyadzayo

DOI

Integrating reciprocity into a social exchange model of inter-firm B2B relationships

Journal of Business & Industrial Marketing

with Voss, Tanner, Lee, & Kim

DOI

Perceived globalness and localness in B2B brands: A co-branding perspective

Industrial Marketing Management

with Brown, Sichtmann, & Schoefer

DOI

The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services

Industrial Marketing Management

with Casidy, Nyadzayo, & Brown

DOI

Corporate brands as brand allies

Journal of Product & Brand Management

with Voss, Jiménez, & Gammoh

DOI

Top management attention to trade shows and firm value

Journal of Business Research

with Brown & Boyd

DOI

Consumer responses to functional, aesthetic, and symbolic product design

Journal of Business Research

with Candi, Jae, & Makarem

Equal contribution

DOI

Service quality and acculturation: Advancing immigrant healthcare utilization

Journal of Services Marketing

with Davis & Rayburn

Equal contribution

DOI

Brand skill: Linking brand functionality with consumer-based brand equity

Journal of Product & Brand Management

with Jiménez, Brown, & Cantrell

Media coverage: Forbes, The Aspen Institute

DOI

Managerial disposition and front-end innovation success

Journal of Business Research

with Voss & Jiménez

DOI

Corporate brand effects in brand alliances

Journal of Business Research

with Voss

DOI

Good times, bad times: The stock market performance of firms that own high-value brands

European Journal of Marketing

with Voss

Lead article · 2017 Highly Commended Paper Award

DOI